#1 @damabeabee Hair MaskSpanishStraightRoutine Applies the mask on camera in the shower, then shows the dry result. #1in sales 38%hook rate
#2 @_sofiavalenzuela Hair SerumSpanishStraightTalking to camera “Ya no puedo seguir ocultando este secreto 😱” A curiosity hook, framed as a series testing viral products. #2in sales 53%hook rate
#3 @luznunez.z Hair SerumSpanishWavyTutorial “Cómo lograr efecto Glass Hair ✨” Opens on the finished result, then teaches how to get it. #3in sales 46%hook rate
#4 @alondranunez.z Body CreamSpanishTalking to camera “Cómo oler rico sin gastar tanto” A money-saving hook, with the cream scooped on camera in the first second. #4in sales 46%hook rate
#5 @bellezaycrecimiento Hair SerumSpanishStraightTalking to camera Straight to camera, capsule in hand, like telling a friend. #5in sales 40%hook rate
#6 @alondranunez.z Hair MaskSpanishCurlyTalking to camera “Probando mascarilla viral en cabello rizado y con frizz” Says exactly who it is for in the hook: curly, frizzy hair. #6in sales 35%hook rate
#7 @pmarie2 Hair SerumEnglishCoilyTutorial “Silky at home silk press” A full silk press at home, from wash to finished swing. #7in sales 55%hook rate
#8 @lizzypim Hair MaskSpanishStraightTutorial “Hack para sanar tu cabello” Frames the mask as a hack, with a damaged-hair close-up beside her. #8in sales 44%hook rate
#9 @abycitaa Hair MaskSpanishStraightTutorial Numbered steps on screen: apply, leave it in, rinse and dry. #9in sales 45%hook rate
#10 @alondranunez.z Hair SerumSpanishWavyBefore and after “Cápsulas para tener cabello bonito” Capsules poured into the hand in the first second, then before and after. #10in sales 43%hook rate
#11 @yulettbeauty Hair SerumSpanishCurlyTalking to camera “❌ Deja de quemar tu cabello” Calls out a problem first, then shows the capsule as the answer. #11in sales 37%hook rate
#12 @pmarie2 Hair MaskEnglishCoilyRoutine Uses the mask as prep before braiding a protective style. #12in sales 54%hook rate
#13 @veronicaa.farinas Body CreamSpanishStraightTalking to camera “Solución para piel seca” Names the problem on screen in the first second, then shows the texture on skin. #13in sales 42%hook rate
#14 @inspo_by_lex Hair SerumEnglishCurlyRoutine “What people think my curly hair looks like” Expectation versus reality on curls, then the routine. #14in sales 45%hook rate
#15 @joeilysdiaz_ Hair SerumSpanishStraightTalking to camera “Suero para el cabello en cápsulas 💛” Names the product in the first frame and shows the box. #15in sales 43%hook rate
#16 @rasberryglam Hair MaskEnglishCurlyRoutine Wash day in real time, working the mask through her curls. #16in sales 65%hook rate
#17 @soytulii Hair SerumSpanishStraightBefore and after Starts on the before, then styles through to a sleek finished bob. #17in sales 47%hook rate
#18 sohl-I.D. (in-house) Hair MaskSpanishCurlyExplainer “POV: tus rizos están perdiendo la batalla” An edited explainer: a POV hook, then how it works, then the product. #18in sales 42%hook rate
#19 @nerdalisgodoy Hair SerumSpanishStraightRoutine “Aquí no somos egoístas” A get-ready routine: detangle, apply, blow-dry. #19in sales 54%hook rate
#20 @laurabaezoficial Hair SerumSpanishStraightBefore and after Opens on the finished result, then goes back to the before and the capsule. #20in sales 40%hook rate