Creator Partnerships
Turn your videos into income
We send you the product free. You post. You earn a flat fee or a share of every sale your videos drive.
Free to join · No follower minimum · 18+ worldwide
Watch: how you get paid
Gary explains the programme in 8 minutes: what you earn, why we pay a share of sales and what our best videos have in common.
Why creators join us
Free product
We send you sohl-I.D. to try before you film. No cost, no catch.
Real earnings
Earn a flat fee or a percentage of the sales your videos drive. Paid through Trybe, with earnings you can track live.
We back your best videos
Your top videos run as paid ads on Instagram and Facebook, so they reach far more people than your feed alone.
Your voice, our brief
A one-page brief and proven video ideas to start from. The rest is your style.
A product that sells itself
Buy 2 Get 1 Free and a 90-day money-back guarantee give your audience an easy reason to try it.
Early access to new products
Creators in the programme get every new sohl-I.D. product before anyone else.
Private creator community
You are not doing this alone. Get direct access to our team and the support to make every video better than the last.
- 1-on-1 support
- Coaching calls
- Feedback on your content
- Angles that are working now
- Direct access to our team
How it works
Apply
Join our programme on Trybe. It takes a couple of minutes.
Get your product
Request a free sample in the app and we ship it to you.
Create and post
Follow the brief, upload your video for approval, then post it on your feed.
Get paid
You are paid through Trybe and can follow your earnings live.
What one video can do
Sales driven by our three best creator videos, each run as an ad.
Earn a share of sales and a video like these keeps paying you long after you post it.
Our best-performing creator videos
Real videos from real creators. This is the kind of content that sells.
Join 2,000+ creators sharing sohl-I.D.
Our most-watched creator video has 2.7 million views.
What you will be creating with
Hair Oil Serum Capsules
One capsule, one dose. Shine without the grease.
Bond Revive & Restore Hair Mask
The weekly treatment mask.
Skin Firming Body Cream
Pistachio and salted caramel.
Video ideas that work
One capsule, one doseFrizz to glossyMy wash-day stepSilk pressGlass hairQuestions, answered
Who can join?
Creators aged 18 or over, in any country, who make hair, beauty or lifestyle content in English or Spanish.
Do I need a minimum number of followers?
No. We care about the video, not the follower count.
How much can I earn?
You earn either a flat fee or a percentage of the sales your videos drive. The current terms are shown in our programme on Trybe when you join.
How and when do I get paid?
Payments are made through Trybe. You can see what you have earned in the app at any time.
Is the product really free?
Yes. Once you are in the programme, request a sample in the Trybe app and we ship it to you.
What kind of videos are you looking for?
Short vertical videos, 20 to 45 seconds, that show the product in use on your own hair. You get a one-page brief with ideas, and full creative control.
Do I have to post on my own account?
Yes. Once we approve your video, you post it on your feed. We may also run it as a paid ad on Instagram and Facebook.
What is Trybe?
Trybe is the app we use to run the programme. You apply, request samples, upload videos and get paid there.
What music can I use?
Only the TikTok Commercial Music Library on TikTok, or the Meta Sound Collection on Facebook and Instagram.
How do I apply?
Tap Apply to join. It takes you to our programme on Trybe, where you can sign up in a couple of minutes.
Want to talk first? Book a call
Pick a time that suits you for a quick chat with our team. No commitment.
🗣️ Calls are held in English.